Citwell, a consulting firm specializing in operations and supply chain transformation, is excited to unveil its new visual identity and website.
To mark its 20th anniversary in 2024, Citwell has refresh its image and logo to align with recent transformations and reflect its values and ambitions.
The new visual identity supports our recent growth and major developments : expanded expertise, acquisition of Meliae, specialists in industrial operations, investment fund involvement, entry into the U.S market, and implementation of our raison d’être.
The updated logo and branding reflect our core values, vision and positioning.
- The introduction of new, contemporary colours – black and green – reinforces our market leadership and innovative spirit.
- The new monogram featuring the letter “C” symbolizes Citwell’s mission and commitment: “Helping our clients accelerate their transformation with a positive impact”.
Our brand signature remains: “Accelerators of Transformation.”
But it’s not just about the new look, Citwell also introduces a revamped website that’s more client-focused, streamlined, and user-friendly. It features the new color scheme, operates more energy-efficiently, and offers greater accessibility.
«With this new identity, Citwell is strongly asserting its ambition and its capabilities towards its American and international markets. In this way, the firm raises its profile and reinforces the image of a company with values of humanity, expertise and innovation among its customers and employees. »
Laurent Penard, Group Managing Director and USA CEO
« In 20 years, Citwell has undergone significant transformation with strong commitments and convictions. It was essential to update our visual identity to reflect these changes and modernize our image. Our new logo and branding encapsulate our DNA and ambitions. »
Nathalie Lacroix, Marketing and Communications Director
