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Our DNA
Our Purpose and Values form the core of our identity. They define who we are, guide our strategy and operations, and shape our internal culture.
Together, they inspire and guide us every step of the way, enabling us to remain true to our principles and carry out our missions with integrity and passion.
Our Purpose
The VUCAL (Volatile Uncertain Complex Ambiguous Limited) world in which we live requires companies to build an adaptive and resilient business strategy, reflecting on its sustainable impact, whether social, societal, or environmental.
That’s why Citwell has decided to play its part in changing behaviors and attitudes within its sphere of influence. The challenge is to change the global frame of reference of our businesses, wherever possible, with our customers, our partners, and our conscious and open interlocutors. We wish to contribute to the transformation of practices towards a more resilient economy, able to adapt and evolve in this context.
This Purpose, composed of 3 phrases, is the result of a collective intelligence process involving all our employees and managers, and represents both an awareness of our particularities and the formulation of our profound ambition.
Our transformation strategies
To reinforce the implementation of our raison d’être, we have structured our approach around 5 key objectives.
Cultivating and deepening our technological, social, and environmental expertise
- Share the ins and outs of the ecological crisis with our customers and ourselves, through workshops and training courses.
- Set up an industrialized monitoring system, for our customers and us.
- Improve our practices, recommendations and working methods to meet environmental and social challenges:
- Evolve concepts and prisms to consider externalities (not limited to carbon) on value chain practices: from eco-design to accounting-based management, via master plans, S&OP, transport & storage, circular or regionalized economy.
- Encourage by training to take even greater account of the human factor, to further strengthen change management: organizational socio-dynamics, personal functioning, and collective intelligence.
- Systematically propose low-carbon alternatives to our travel.
2. Sharing innovations for a positive impact
We aim at:
- Creating or enriching a method for analyzing technical, technological, and organizational innovations to assess their impact, through a dedicated committee.
- Implementing innovations that can be implemented in our departments.
- Promoting innovations that seem relevant to us: conferences, prescriptions, word of mouth, networking, participative investment, academic chairs.
- sharing with our stakeholders the lessons of the rapid, tight learning curve we are experiencing, so that we can all learn to decode the paradoxes.
- Supporting positive transitions at the highest corporate level with our expertise in governance and organization.
3. Spreading our convictions throughout our eco-system
- By constantly questioning them through the collective intelligence activities that constantly shape our evolution
- By displaying them in all our interactions with our customers and prospects, from the pre-sales phase to the completion and closing of our assignments
- By increasingly involving those of our customers who show the way, or who overcome difficulties.
- By getting involved in think tanks, associations, and other discussion forums (France Supply Chain’s Lab Supply Chain 4 Good)
- By participating in university chairs and research projects
- By participating in and leading relevant networks, or creating them if they don’t exist (territoriality)
4. Growing together through simple, authentic relationships
We attach particular importance to the relationships we build in the course of our work, hoping for simplicity, authenticity, and honesty, in a posture of mutual listening and humility.
With our customers:
- Co-construction through collective intelligence, cross-functionality, and regulation of the high expert posture: converging towards a shared vision.
- Getting together around an activity to celebrate a success.
- The price of honesty: refusing to push ahead with a project we think has no added value.
- Internally:
- The old train the young, but the young also train the old!
- Many joint events, by office, by group, all together. One watchword, always: enjoy what we do, with the people around us.
5. Apply the principles and commitments we promote
We want to apply the adage “Embody the change you want”:
- The establishment of CSR governance at the highest corporate level and the publication of CSR indicators with related commitments.
- The creation of dedicated program management involving all levels and functions, led, and supported by every member of management. Everyone can choose to strongly contribute to the approach.
- Organization into communities of expertise, location, know-how or being, and reflection on tools to enable better cross-functionality.
Reinforcing mechanisms that enable everyone to take responsibility for his or her own career path, learning, appraisals and speaking out to the outside world: no career is set in stone.
Our Core Values
Consistent with our raison d’être, each value is an essential pillar that guides the way we work and interact.
Discover the fundamental values we embody every day :
